Stockholm-based Miracly, an AI-driven marketing platform, has closed a €2 million pre-seed funding round spearheaded by Beenext Ventures and Lotus. The round also drew backing from a Swedish family office and prominent angel investors: Stefan Lindeberg (founder of Creandum), Alex Bouaziz (co-founder and CEO of Deel), Thomas Ekman (founder of 6GAI and former executive at Axel Johnson, Dustin and Tele2), Hedda Baverud Olsson (founder and CEO of Lassie), and Parham Benisi (partner at Pophouse).
The platform enables organisations to track and enhance their presence across AI answer engines like ChatGPT and Claude through generative engine optimization (GEO) analytics. Beyond monitoring, Miracly automates workflows spanning content production, public relations, social channels and performance marketing. The startup intends to deploy the capital toward scaling its offering and deepening its AI-powered marketing capabilities as organisations navigate evolving search behaviour and customer acquisition dynamics.
What Miracly does
Miracly.ai combines GEO analytics with a suite of tools for content generation, PR outreach, social media management and performance marketing. The platform deploys AI agents that deliver customised guidance, streamline marketing operations and surface revenue opportunities embedded in customer interactions. The company serves a spectrum of clients ranging from early-stage ventures and SMEs to multinational corporations, with teams based in Sweden and Singapore.
At the heart of Miracly's offering sits Mira, an AI agent that produces targeted recommendations across GEO, social media, PR and performance marketing channels. Miracly Goals enables marketing teams to establish business targets and measure how individual initiatives drive expansion. A separate revenue recovery agent scans customer service conversations, help desk tickets and social direct messages to uncover upsell and cross-sell possibilities, then orchestrates follow-up engagement.
The problem it solves
Miracly's emergence reflects a fundamental shift in how consumers and business buyers locate products and services. The proliferation of AI assistants and AI-generated search summaries is reshaping brand visibility in search results, while escalating performance marketing expenses are straining customer acquisition spending.
We're seeing an incredible demand for Miracly's AI marketing platform. Companies all over the world are impacted by decreasing organic traffic from Google and increasing cost of performance marketing
Bjorn Bergstrom, co-founder of Miracly
Bergstrom elaborated on the startup's evolution and positioning: "We started out with GEO analytics and AI content generation, but are rapidly becoming a holistic AI marketing platform based on the demand and opportunity we're seeing in the market. Marketing teams are becoming hybrid marketing and tech organisations and need to develop incredibly quickly to keep up with the changes. Miracly is here to guide them through this shift into an AI first era with completely customised recommendations and agentic flows."
The co-founder also highlighted frustrations with traditional agency models. "As brand owners, we kept being pitched by agencies that wanted $10,000 just to run an audit of our SEO and GEO. At best they would come up with some recommendations, but we would still have to fix everything ourselves. We figured this can't be the best way, so we built the platform we needed instead. From audit, to ongoing monitoring and actual execution: Miracly becomes a one-stop-shop on autopilot," Bergstrom explained. "We see the same pain point for our customers: they've worked with expensive agencies but months later nothing has happened and nothing gets fixed. That's exactly what Miracly is here to change."
Early traction
Prior to its official unveiling, Miracly had already secured customers including Dreams, Acclime, Pixi Beauty, Andy Okay and Duellix—all acquired without pre-launch marketing expenditure.
Source: ArcticStartup
