While most AI assistants operate within dedicated chat interfaces, Strawberry, a Stockholm-based company, is pursuing a different approach. The firm envisions AI tools functioning directly within the browser environment, granting them access to the tabs, applications, and accounts that workers interact with throughout their day.
Today marks the official launch of Strawberry's AI browser version 1.0, transitioning the product from beta status and targeting professionals outside the software development field. The company is focusing on roles in sales, marketing, recruitment, and customer service—positions where employees frequently encounter repetitive browser-based workflows but often lack either the time or technical expertise to build automation solutions.
Companions and Shared Knowledge
Strawberry refers to its AI agents as "companions." Teams can configure these assistants to execute particular tasks, and the companions develop an understanding of how the organization operates through ongoing interaction, according to the company.
The primary enhancement in version 1.0 centers on the ability to distribute this accumulated knowledge. A sales representative might train a companion to identify prospective customers, reach out to them, and log their information into a customer relationship management system. Following this initial setup, other team members can deploy the same companion without needing to repeat the training process.
Companions can operate according to a predetermined schedule or activate in response to specific triggers, such as incoming emails or new sales opportunities. When handling substantial tasks—such as analyzing 200 different organizations—a single companion can delegate work to multiple sub-agents executing simultaneously.
Today the person who is great with Claude keeps all of it on their own laptop
Charles Maddock, Strawberry's chief executive and co-founder
Maddock's observation highlights Strawberry's core mission: democratizing AI expertise across entire organizations rather than concentrating it with individual power users.
Meeting Recording and Integration
Version 1.0 introduces functionality for capturing video calls directly from users' devices on Zoom, Microsoft Teams, and Google Meet. Since recording occurs locally on the user's machine, there is no requirement for a separate bot to participate in the meeting. Strawberry subsequently converts the recorded conversation into structured notes and actionable follow-up items.
Positioning and Safety
Strawberry occupies a distinct position between broad AI platforms like ChatGPT and Claude, and specialized assistants such as Meta's Muse. Rather than asking teams to adopt yet another communication platform, Strawberry integrates companions into the browser-based tools they already depend on daily.
Enabling AI assistants to interact with these services naturally raises concerns about unsupervised agent actions. Strawberry addresses this by requiring companions to request human approval before sending emails, publishing content, or modifying data. User passwords remain stored locally within the browser, and organizations can ensure customer information stays within European borders.
The browser runs on macOS and Windows. Users can access a free tier, with premium subscriptions beginning at $20 monthly.
Founding and Funding
Maddock established Strawberry alongside Sebastian Thunman, who serves as chief operating officer, and Arian Hanifi, the chief technology officer. The 12-person organization secured $6 million in funding during October 2025, with the round jointly led by General Catalyst and EQT Ventures. Investors also included the founders of Lovable, Supabase, and Hugging Face.
Strawberry opened its beta phase to 10,000 registered users in October, according to Ny Teknik. Public availability for downloads commenced in mid-February.
The company's upcoming test involves demonstrating that companions trained by individual employees can execute reliably across entire teams while avoiding the creation of new administrative burdens that outweigh the efficiency gains.
Source: The Next Web
